.Soul,

Love Worn Close to the Heart

.Soul, Love Worn Close to the Heart

Our Brand

What do we believe?

We believe that true beauty begins within, a harmony of strength and softness.

Through Soul, we unite scent, calm, and connection—reminding you to breathe, love yourself, and shine from within.
Because every fragrance you wear close to your heart is a quiet act of courage.

What do we do?

“Beauty with a strong heart.”

We design heart-charm necklaces that go beyond adornment—blending fragrance with symbolism to create moments of calm and connection. Each piece carries one of Soul’s signature scents: White Tea for inner calm, Adore for compassion, and Floret for renewal. Together, they remind us that caring for ourselves is not weakness, but strength.

Soul was created from the belief that beauty and resilience can coexist—that a strong mind begins with a gentle heart. Through scent, we awaken calmness and clarity; through design, we celebrate self-love as the foundation of confidence. With every breath, the fragrance becomes a soft affirmation: to love yourself, to stay grounded, and to shine from within.

Brand Story

Most of us have felt moments when social media leaves us drained —pressured by others’ successes or isolated by comparison. Those feelings inspired the creation of Soul—a brand born from the desire to turn care into something tangible, a small reminder to love yourself and to breathe again.

Our first creation, the heart charm necklace infused with fragrance, was designed to relax the mind and spark moments of calm. Beyond its beauty, it symbolizes love—love for oneself and love that extends outward.

By wearing Soul close to the heart, we hope each person finds a moment of stillness and a connection to inner strength. The curated scents—White Tea, Adore, and Floret—embody Calm, Love, and Bloom, reminding us that emotional well-being begins with presence, and presence begins with love.

Because Soul is not just an accessory.
It is a sensation of happiness, a gesture of comfort, and a symbol of connection—a way to carry love with you every day.

Each of soul Scents!

The three fragrances embody Soul’s promise:

“Calm, Love, Bloom, reminders of care you can carry every day.”

White Tea → Calm the heart

White Tea is the scent of self-reflection. A reminder that even in a world of constant comparison, calmness and clarity are carried within us. Wear it close to your heart when you need balance and inner peace.

Adore → Love the heart

Adore is the scent of self-love and shared love. A gentle reminder that when we adore ourselves, we find strength to care for others. Wear it as a symbol of love—strong, radiant, and endlessly giving.

Floret → Bloom the heart

Floret is the scent of becoming. Like flowers that bloom even after storms, it reminds us to keep growing with hope and beauty. Wear it when you need courage to embrace your journey and bloom from within.